HealthHelp Sponsors WBL’s 11th Annual Summitt

March 6, 2012

HOUSTON, TX (March 6th, 2012)—HealthHelp today announced it is a sponsor of the Women Business Leaders (WBL) of the U.S. Health Care Industry Foundation and WBL’s 11th Annual Summit.

The WBL Summit will be a gathering of more than 180 Board members, CEOs, and other senior executive women from the $2 trillion health care industry.  The three- day event will help these senior leaders stay ahead of the curve as they face challenges in an industry undergoing tremendous change.  The Summit also focuses on increasing visibility for senior executive women from the health care industry for board of director positions with companies across the entire U.S. economy. The Summit will be held on March 13th – 16th at the Four Seasons Las Vegas. HealthHelp has been a sponsor of WBL since 2007.

“The WBL Summit allows senior executive women leaders from all sectors of the health care industry to meet and discuss our ever-changing field,” Cherrill Farnsworth, President and CEO of HealthHelp, who will be attending with Donna Baker-Miller, Vice President of Business Development for HealthHelp. Ms. Farnsworth adds, “We are glad to help WBL provide opportunities for such unique discussions.”

Notable speakers at the 2012 Summit will include:

Tamara Erickson, McKinsey Award-winning author and widely respected expert on collaboration, innovation, and generations at work—on introducing change in a multigenerational workplace

Elizabeth Pace, business strategist, serial entrepreneur, and former leader of three successful VC startups; current executive at Saint Thomas Health Services—on choosing your allies for strategic partnerships

Jenn Lim, CEO and Chief Happiness Officer for Delivering Happiness, a company she started with Tony Hsieh, founder of Zappos; creator of the first Zappos Culture Book—on envisioning the industry of the future

Rita Cuddihy, Area Vice President, Marriott International, and former President & CEO of US Airways Shuttle and Allison Young, Senior Vice President, BlueCross BlueShield of Louisiana and former executive with a Fortune 200 company with a vertical in the travel industry—on applying lessons from the travel industry to the health care industry

Chris Mahai, Paula Morgan, and Linda Ireland, experts from Aveus—on assessing change readiness as a leader

Debra Fish, Fish Executive Leadership—onresilience when change doesn’t go your way

Other sponsors of the Summit include: Healthways, Sanofi, GlaxoSmithKline, McKesson Corporation, Modern Healthcare, Optum, Pinstripe Healthcare, UnitedHealthcare, Catholic Health Initiatives, Deloitte, Mintz Levin, Navigant, UPMC, and founding sponsor EpsteinBeckerGreen. For more information about the WBL Summit, visit

About HealthHelp®

HealthHelp, a leader in specialty benefits management, generates significant savings and return on investment for health care payers by enhancing physician knowledge, improving quality of care, and reducing unnecessary radiation exposure. Each of its programs addresses a different aspect of radiology, cardiology, oncology, emergency medicine, musculoskeletal, and sleep care. The clients of Houston-based HealthHelp administer local, statewide, and national health care plans across the country. For more information about HealthHelp’s programs, visit

About WBL

The Women Business Leaders of the U.S. Health Care Industry Foundation™ is a 501(c)(3) non-profit organization established to address the unmet needs of the senior executive women of the U.S. health care industry.  There are more than 3,000 senior executive women and women board members in the WBL network. The goal of the invitation-only WBL network is to help these senior executive women in the health care industry improve their businesses and continue to grow professionally, such as through corporate board opportunities. The WBL Foundation also serves as a resource to companies and search firms seeking board members. In addition to its Summits, WBL holds a variety of other programming and networking opportunities, including receptions at major health care industry conferences and educational events. For more information about the WBL Foundation, visit or follow WBL on Twitter at @wblfoundation. For more information about the WBL organization, contact Eleanor Whitley at

Media Contact:

Mike Daniel




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